Vision. Mission. Purpose: Let’s Clear This Up (Without Putting You to Sleep)

Defining your vision, mission, and purpose can sometimes feel like untangling a knot. But it doesn’t have to be complicated. Let’s break it down:

– Vision is what you aspire to become.
– Mission is how you bring your purpose to life.
– Purpose is the core reason for your existence.

Take a guess at which companies these statements belong to:

Company 1
Mission: To accelerate the world’s transition to sustainable energy.
Vision: To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.

Company 2
Mission: Offering customers the lowest prices, best selection, and ultimate convenience.
Vision: To be Earth’s most customer-centric company where customers find anything they want to buy online.

Clear, right? Your team should grasp these concepts too. If not, you’re adding unnecessary complexity.

Ask yourself: If your business didn’t exist today, why create it? What sets you apart?

Once you have your vision, break down your mission:
1. What you do & who you serve.
2. The value you provide.
3. Your secret sauce for success.

Share your vision, mission, and purpose with me. Do they resonate with everyone? If not, why?

Be visionary. No pressure.