UK Power Networks: CEO Interview
Turning a complex document into a compelling story
UK Power Networks (UKPN) developed and launched a new eight year business plan to the market. It was a highly complex strategy that needed to meet the needs of customers, regulators and the public, as well as engage and inspire its people.
The challenge – how to create an aspirational vision without losing important detail or nuance.
Pursuit proposed creating a video that would allow the CEO to launch the strategy and to highlight its key areas of focus and priorities, all in a way that would be engaging for all stakeholders and easy to digest.
With careful scripting, we were able to turn a 300-page document into an aspirational 3-minute vision, and took advantage of UKPN’s rooftop terrace as a backdrop for the video, which was shared across all stakeholders.